"Hype" is a short passage by kalle lasn, published in "in signs of life in the U.S.A: Readings on popular culture" where kalle describes that how advertisement take place in people mind and the development in technology.
It is true that multi number of ads keep our mind confuse regarding effective and efficient of product, and also multi advertisement in between the interesting show keep disappoint us the viewer.
kalle describes how development in technology take place in his passage. He mentions the ads scrolls in the little window of machine in bank, ads shown on the nozzle in gas station, the most powerful micro-marketing medium. which is really informative, knowledgeable and helpful to people. Actually i salute to those technology which really makes people life easy. when i was new in this country i didn't have any idea to use automated machine. I was really in trouble at that time. I didn't have any guts to ask people for help as i am shy person later i realize that instruction were shown on the screen. I believe there are too many similar kind of ads for different purpose, which really help for people who don't have any idea to operate any technology thing like automatic machine.
We customer need right information to buy any stuff from store or online or any place and i am sure we can get that information through advertisement ads which shown in television, radio and display.
I agree with the author points of view that too many advertisement make our mind polluted with number of ideas and choices but i also belief that advertisement ads guide us through better knowledge and provide more information about certain product which make us easy to get right one and ofcourse development in technology make life more easier and useful.
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